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Facebook Certified media buying professional Sample Questions (Q128-Q133):

NEW QUESTION # 128
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A. Pixels
B. Catalogs
C. Users
D. Offline event sets
E. Ad Accounts
F. Properties
G. Shared audiences
H. Fan Pages

Answer: A,B,D,F,G

Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences

NEW QUESTION # 129
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A. You need to assign the ad account to your client's pixel.
B. You create a new Facebook pixel on your Business Manager
C. Your community manager should have access to all the tools since he is an analyst in your client's add account.
D. You add your Community Manager as Admin to your client's Business Manager
E. You need to make sure your community manager has the correct access level on your client's ad account.
F. You add your Community Manager as Analyst to your client's Ad Account.

Answer: A,E

NEW QUESTION # 130
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A. Nielsen TAR
B. Nielsen Brand Lift
C. Audience Insights
D. Millward Brown Brand Lift
E. Nielsen DAR

Answer: A

Explanation:
Explanation
Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners.
It's key to understand how each solution fits for different cases.
Audience Outcomes - Facebook Partners
* Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
* Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
* Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through
* best-in-class viewability partners.
Brand Outcomes - Facebook Partners
* Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
* Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.
Sales Outcomes - Facebook Partners
* Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
* MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
* Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
* Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

NEW QUESTION # 131
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You change the objective to engagement
B. You add another audience
C. You include Audience Network as an additional placement
D. There is nothing you can do to improve CPM costs
E. You delete Instagram from your placement
F. You delete Facebook placement

Answer: C

NEW QUESTION # 132
What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Power Editor
B. Ads Manager
C. Fan Page
D. Facebook Marketing Partner

Answer: B,C,D

Explanation:
Explanation
You can run campaigns in all of those tools:
* You can boost posts on the
* You can run ads in Ads Manager
* You are also able to run campaigns through one of Facebook marketing partners.
The Power Editor has been archived by Facebook.

NEW QUESTION # 133
......

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